MAGIC
Advanced Technology Stack

The math behindthe magic

Two independent modeling engines -- Meta's Robyn and Google's Meridian -- running side by side. When both agree, you act with confidence. When they differ, you know exactly where to dig deeper.

Dual-Engine Architecture

MAGIC combines two complementary modeling approaches to provide both speed and statistical rigor in marketing mix modeling.

Engine 1
Evolutionary Optimization
Rapid exploration of model space using evolutionary algorithms
Ridge regression with L2 regularization
Genetic algorithm optimization
Adstock and saturation transformations
Multi-objective fitness evaluation
Parallel population evolution
Typical Runtime:5-15 minutes
Engine 2
Bayesian Inference
Hierarchical modeling with uncertainty quantification
Hierarchical Bayesian modeling
MCMC sampling (NUTS/HMC)
Posterior uncertainty estimation
Cross-market information sharing
GPU-accelerated computation
Typical Runtime:15-60 minutes

Two engines. One truth.

See how dual-engine modeling gives you the confidence to reallocate budget -- not just the data.

Start free X-RaySee It in Action