Complete MMM Platform

Every ad dollar, accounted for.

From 9-platform data sync to autonomous budget agents, MAGIC gives marketing teams the full picture — and the tools to act on it.

Two models. One truth.

Robyn and Meridian run in parallel — compare frequentist and Bayesian results side by side. When both agree, you act with confidence.

Model Comparison

Robyn (frequentist)

Type a question in plain English. Get charts, insights, and recommendations instantly. No SQL. No analyst queue.

AI Copilot

Which channel has the best ROI this quarter?

Google Search is your top performer at 4.2x ROAS — but it's approaching saturation. Consider shifting 15% to Meta.

Show me a chart

ROAS by Channel

Google

4.2x

See exactly where each channel peaks — and where your next dollar generates the most revenue.

Diminishing Returns — Meta Ads

You're 23% over the optimal spend point

See how we compare to traditional and in-house MMM solutions

Capability	MAGIC	Traditional MMM	In-House
Time to first insight	Minutes	Weeks	Months
Modeling approach	Dual-engine (Robyn + Meridian)	Single model	Limited methodology
Uncertainty quantification
Interactive dashboards
AI Copilot
Budget optimizer
9-platform connectors

See where your budget should actually go — backed by real math, not gut feel.